Hindesight’ is a 40 minute arts documentary made to mark the return visit to Ireland of John Hinde and his wife Jutta for the opening of a retrospective exhibition of his photographic and postcard work at the Irish Museum of Modern Art in the summer of 1993. This exhibition was one in a series exploring the nature and role of photography in visual culture. The exhibition presented iconic tourist images of Ireland and from around the world made in the 1960s and 70s as well as Hinde’s pioneering colour photography made in England before and during the Second World War.
The documentary explores Hinde’s early life and obsession with everything to do with colour photography. His time as a circus publicity manager and how the failure of his own circus The John Hinde Show brought him to Ireland and led to his return to photography and international success in the manufacture of picture postcards. Hinde sold his postcard company in the early 1970s and moved first to Spain before settling in the Dordogne Valley in France where he died in 1998.